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Mark Rechtin Automotive News | October 12, 2009 - 12:01 am EST PORTLAND, Ore. -- Ed Tonkin is well-versed in the legacy that his father, Ron, created as head of the National Automobile Dealers Association 20 years ago. "My dad was a firebrand,"…
October 12, 2009
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Tonkin Talk now has blogs
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About Us

The world of cars is in a sad state. It is sad indeed, when people look forward to the second biggest purchase of their lives as much as dental surgery.

Every time you see your car, it should put a smile on your face. Your car is your sanctuary. Your car is your transportation pod. You should love every aspect of your car - from buying to servicing, even returning it at lease-end should be fun.

Tonkin: Fun to drive, fun to buy.

Heck, come into a Tonkin Dealership and test drive everything on the lot. Crank up the stereo. Bring your dog and make sure he likes it. Take a picture of yourself in the car to see how you look. Do whatever you need to do to be happy. In fact, if you don’t seem exuberantly overjoyed, maybe you’re not ready. Imagine a car salesman saying, “You seem nervous. Call me when you can really, really love buying this car.”

At Tonkin, you’ll get a car you’ll really, really love.
Love, like going on a road trip.
Love, like driving a bit too fast.
Love, like blasting the stereo like a high schooler.
Love, like Billy Ocean sang, “...Outta my dreams, and into my car.”

Tonkin
For the love of cars.

Blog Posts

Ron Tonkin Family of Dealerships

Tonkin: 2010 is a time to heal wounds


Amy Wilson
Automotive News | February 8, 2010 - 12:01 am EST


Ed Tonkin takes over as chairman of the National Automobile Dealers Association after a year fraught with problems for dealers and the industry.

More than 1,700 dealerships closed last year, most because of financial problems or re… Continue

Posted by Ron Tonkin Family of Dealerships on February 8, 2010 at 1:00pm

Ron Tonkin Family of Dealerships

50 VISIONARY DEALERS

50 VISIONARY DEALERS

Mark Rechtin
Automotive News
November 9, 2009 - 12:01 am ET

The word "firebrand" isn't always a compliment, but Ron Tonkin wears it as a badge of honor.

The septuagenarian owner of the multifranchise dealership group that bears his name bore the torch for embattled dealers in the late 1980s when the Detroit 3 were pinching dealer profits. His fierce speeches and use of the national media sought to defend dealers' bottom lines.

During his one-year chairmanship of the Nati… Continue

Posted by Ron Tonkin Family of Dealerships on November 9, 2009 at 2:02pm

Ron Tonkin Family of Dealerships

Some auto dealers mail Clunker customers refunds for scrap value

By Jonathan Brinckman, The Oregonian

October 14, 2009, 6:05PM

Some people who bought a new car under the federal Cash for Clunkers program are getting more then the original $3,500 or $4,500 price break. They're also getting a check for the scrap value of the clunker.

The federal government only required that car dealers tell buyers what that scrap value would likely be. But beyond saying dealers could keep $50 of it, it didn't say where money should go.

One Portland dealership chain announc… Continue

Posted by Ron Tonkin Family of Dealerships on October 16, 2009 at 11:37am

Ron Tonkin Family of Dealerships

Feels like déjà vu - A Tonkin (this time it's Ed) takes NADA's reins amid upheaval



Mark Rechtin
Automotive News | October 12, 2009 - 12:01 am EST

PORTLAND, Ore. -- Ed Tonkin is well-versed in the legacy that his father, Ron, created as head of the National Automobile Dealers Association 20 years ago.

"My dad was a firebrand," said Tonkin, 54, recalling Ron's battles against manufacturers' fleet subsidies in the late 1980s. "He took a very… Continue

Posted by Ron Tonkin Family of Dealerships on October 12, 2009 at 1:15pm

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